Concept 2

the importance of knowing what

a client WANTS…

Some brokers and agents have “20/20 tunnel vision” when it comes to working with clients. They focus on what their client HAS, rushing to get nice pictures, writing nice words describing how many bedrooms and baths, and what school district it’s in if it’s a residential property, and rushing to get their new “for sale” listing into their local MLS and on Realtor.com, and Zillow perhaps. They tend to virtually disregard where their client wants to end up with the proceeds from an eventual sale. If that’s what they are doing, they’re probably going to miss out on about 50% of the business they could have had. Particularly if their client with the “for sale” property takes their proceeds down the street to another broker and buys that nice property in the next block with the “for sale” sign out front. Sound familiar? Equally important, then, is focusing not only on what their new client HAS, but also what their new client WANTS. Working in this fashion opens up a new realm of possible business where that new client is probably going to stay with the “for sale” broker after the closing while they’re looking for that next property. Bingo, their earning potential just went up big time! Now wouldn’t it be helpful if there was a system in place that recognized the importance of what clients HAVE as well as what clients WANT…? Good news - there is such a system, and we’re going to do our best to describe it. It’s the NRE Internet Marketing System and its acronym NRE/IMS. Visit our website NREIMS.com for more details. And for more details on the four types of clients in the marketplace, please click here…